Sitel Group gives back through 2021 SitelFit Challenge

SitelFit Sitel Group

Sitel Group, a global leader in end-to-end customer experience (CX) products and solutions, encouraged its global roster of employees to get fit for a good cause.

Bringing back the highly successful Step Forward, Give Back Challenge, Sitel Group presented employees with a united global fitness challenge for the chance to donate USD $15 thousand to World Learning, a global organization focused on making high-quality Science, Technology, Engineering and Math (STEM) education programs available worldwide.

Launched in the Philippines in 2018, the SitelFit program is a global health and wellbeing initiative that encourages Sitel Group associates to make healthy choices and provides health and wellness information and advice.

In 2020, before the pandemic, SitelFit launched the #OneSmallChange campaign encouraging employees to take even just small steps to create positive changes in their lives.

SitelFit also regularly calls on Sitel Group associates to participate in exciting and fun challenges for charity and to create and achieve personal fitness goals.

SitelFit launched the first global challenge Step Forward, Give Back challenge last year. The program invited associates all over the world to engage in friendly competition and participate in a variety of physical activities while challenging them to accumulate 1,000,000 points to unlock a donation to a global Non-Government Organization (NGO).

In 2020, Sitel Group Sitel Group teams collectively unlocked a donation for UNICEF through their combined efforts.

“For 2021, we wanted to bring back the Step Forward, Give Back challenge, but make it even bigger and better,” shared Dimitar Pigev, global program manager, SitelFit. “We experienced such a positive response in 2020 and now we’re challenging our global teams to take it even further. For 2021 we are supporting the STEM education program of the World Learning organization which is aligned with our global CSR strategy of education and wellbeing.”

For the 2021 Step Forward, Give Back Challenge, Sitel Group challenged associates to reach 3,000,000 points globally and activate 3,000 new SitelFit users across the company’s 29 countries around the world to unlock a donation of USD S15 thousand for World Learning. The NGO operates in over 60 locations worldwide with participants from over 162 countries. –